They may have the temptations of computer games, TV and the internet, but it seems children's favourite hobbies haven't changed much in a generation.
Swimming, riding a bike, kicking a football and collecting things all ranked highly in a list of boys' favourite leisure time activities.
Similar pastimes were named by parents who were asked about popular childhood pursuits a generation ago.
Still fun: Children still love riding a bike despite the distractions of modern life, a study revealed
The findings suggest that not all boys are drawn in by the lure of computer games, DVDS and the internet.
While time spent sitting in front of screens has soared in recent years, there is still room for less hi-tech activities.
Some 51 per cent of boys enjoyed playing football, 39 per cent cited bike-riding, 37 per cent reading and 18 per cent collecting things.
The survey of 2,000 boys and 2,000 parents, carried out for a boy-focused TV channel, also uncovered a widespread belief among parents that hobbies are linked to career success.
Eighty per cent of parents insist their children take up hobbies, while nearly 70 per cent consider them helpful in building future careers, for example as a sportsman, chef or musician.
Being a sportsman emerged as boys' preferred career choice, closely followed by running a business.
Still a big favourite: Having a kickabout in the park, with jumpers for goalposts of course
Wayne Rooney, Usain Bolt and Andy Murray were named as key role models for would-be sports stars, while Jamie Oliver and Lord Alan Sugar were inspirations for budding entrepeneurs.
A career in the forces - inspired by Princes William and Harry - was boys' third choice.
Other desired careers include becoming a policeman, teacher, actor, vet, doctor and fireman.
The survey also showed that nine in ten (91 per cent) of boys agree hard work is crucial to career success - almost three times as many as believe good looks is key.
Emma Kenny, a child psychologist, said: 'In the short term, these hobbies entertain, educate and encourage your child; in the long term they can literally transform their experience as an adult, helping to develop key traits necessary for a successful working life.
'Moreover, having a positive role model in our youth is considered throughout psychology as a requirement for good development.'
The poll, for the Disney XD channel, was carried out to mark the launch of the channel's 2012 'Aim High' initiative, which gives children the chance to be mentored by successful professionals, with Arsenal player Alex Oxlade-Chamberlain joining the line-up this year.