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The Sonic Boom: How Sound Transforms the Way We Think Feel and Buy by Review Summary ,  Sep 7, 2015

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The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Report Date: 12/14/2015
Based on 44 customer reviews
Overall satisfaction: 3.9
Returned or considering to return: 0.0%

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Individual Feature Rating
Sound4.4   average

Quotes from the Reviews - What People Say about:


"You might notice the smell, but also little, hidden sounds can draw you in."
"I understood the use of sound in marketing but had no idea it was so thoroughly studied."
"Like most of the other reviewers, I found the book to suffer from trying too hard to convince you of the importance of sound, but then actually coming across as insulting to its target audience (non-sound people) by telling them that sound is preeminent."
"The only strong stance that I agree with him on is that bad (including wrong or inauthentic) sound makes things worse than none at all."
"But even though the content was interesting and the descriptions brought up good images and ideas for creating unique sound identities, I was bothered by the writing performance so much that I shelved the book halfway through."
"It would have been nice to see greater focus on the individual reaction to sound and how it affects us as it does."
"Many examples are given to show how companies use sound to their advantage, based around basic psychology and human behaviour principles."
"Whether or not you consider yourself a sound music person, a visual person, or don't think in those definitions, The Sonic Boom is a fascinating look at sounds in our lives."
"While I do not work in the sound industry, I appreciate how this book has made me more alert and in tune to the sounds around me and how they affect me personally."

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