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The Sonic Boom: How Sound Transforms the Way We Think Feel and Buy by Review Summary ,  Sep 7, 2015

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The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Report Date: 12/14/2015
Based on 44 customer reviews
Overall satisfaction: 3.9
Returned or considering to return: 0.0%

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Individual Feature Rating
Sound4.4   average


Quotes from the Reviews - What People Say about:

Sound

Sound:
"You might notice the smell, but also little, hidden sounds can draw you in."
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"I understood the use of sound in marketing but had no idea it was so thoroughly studied."
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"Like most of the other reviewers, I found the book to suffer from trying too hard to convince you of the importance of sound, but then actually coming across as insulting to its target audience (non-sound people) by telling them that sound is preeminent."
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"The only strong stance that I agree with him on is that bad (including wrong or inauthentic) sound makes things worse than none at all."
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"But even though the content was interesting and the descriptions brought up good images and ideas for creating unique sound identities, I was bothered by the writing performance so much that I shelved the book halfway through."
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"It would have been nice to see greater focus on the individual reaction to sound and how it affects us as it does."
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"Many examples are given to show how companies use sound to their advantage, based around basic psychology and human behaviour principles."
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"Whether or not you consider yourself a sound music person, a visual person, or don't think in those definitions, The Sonic Boom is a fascinating look at sounds in our lives."
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"While I do not work in the sound industry, I appreciate how this book has made me more alert and in tune to the sounds around me and how they affect me personally."
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