More and more of our interaction online occurs on mobile devices. Over five billion mobile subscribers – about 77% of the world’s population – are online (Source: The International Telecommunication Union). This new type of simple access for consumers is catching on with a staggering amount of smartphone owners purchasing goods and services from their phone – 41% to be exact, as found in a survey by Chadwick Martin Bailey, 2011.
So how do you capitalize on this new mobile technology? The answer is relatively simple: set up a mobile application and/or set up your website to be natively friendly to mobile browsing.
Mobile Apps are internet applications designed to run on smartphones and other mobile devices. According to webopedia.com, mobile applications help users by connecting them to Internet services more commonly accessed on desktop or notebook computers. While opportunities abound, we have identified three advantages of using mobile apps for your business: speed, volume of information, and advertising.
Let’s face it, we live in a not-so-patient society. We know what we want and we want it now. Most of us can’t count the times we have sat waiting for our computers to take over one minute to boot up and have found our patience tested. Mobile Apps take the “wait” out of mobile. Since most, if not all, of the information is stored within the application, there’s no need to wait on loading information over a slow 3G connection. Plus, what little information needs to be updated can be done in the background, allowing you to access other information while you wait on the app to load. In fact, mobile apps are becoming so functional and popular among consumers, a Forrester Research report (FORR) predicted that by 2015, nearly half of all corporate-issued devices will be mobile!
Here in the US, we’re tied down by our internet speeds. While technologies for “4G” networks are growing, we’re still years behind other countries like Japan. For now, it’s just not feasible to store all your information on the internet. Mobile Apps, however, are great for storing larger amounts of information, such as videos and catalogues. And since the information is stored within the app, the user’s experience will be greatly enhanced.
1. Distraction Free Experience: Lighting fast, butter smooth operation guaranteed – people hate to wait; No ads from competitors targeting your market niche- keeping customers focused on your company;
2. Help Customers Make Spontaneous Decisions: Essentially when your customers are near your business you can target them with messages to influence their buying behavior with Push Notifications, QR code scanning and geo location offers.
3. Offline Functionality & Visibility : Mobile Apps always work, mobile website need to be connected to the internet…Sure Apps are better when you can deliver dynamic content too but if your customers are not online they can still experience what you have to offer; Mobile Apps are always easily accessible and visible from your mobile device’s home page – no typing long, web addresses or special URLs to get the right content.
Desktop versions can be done on mobiles: you need not waste time in sitting in front of the desktop to access a particular application, all you have to do is download the same one to your mobile and access it in seconds.
Anytime and anywhere: you need not search for internet access, your mobile phone allows you to access it at any time and any where.