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Mobile Apps and their benefits by Priyanka ,  Mar 19, 2013
A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone, but sometimes they can be downloaded to laptops or desktops. For apps with a price, generally a percentage, 20-30%, goes to the distribution provider (such as iTunes), and the rest goes to the producer of the app
Mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, and stock market and weather information. However, public demand and the availability of developer tools drove rapid expansion into other categories, such as mobile games, factory automation, GPS and location-based services, banking, order-tracking, and ticket purchases. The explosion in number and variety of apps made discovery a challenge, which in turn led to the creation of a wide range of review, recommendation, and curation sources, including blogs, magazines, and dedicated online app-discovery services.

More and more of our interaction online occurs on mobile devices.  Over five billion mobile subscribers – about 77% of the world’s population – are online (Source: The International Telecommunication Union). This new type of simple access for consumers is catching on with a staggering amount of smartphone owners purchasing goods and services from their phone – 41% to be exact, as found in a survey by Chadwick Martin Bailey, 2011.

So how do you capitalize on this new mobile technology? The answer is relatively simple: set up a mobile application and/or set up your website to be natively friendly to mobile browsing.

Mobile Apps are internet applications designed to run on smartphones and other mobile devices. According to webopedia.com, mobile applications help users by connecting them to Internet services more commonly accessed on desktop or notebook computers. While opportunities abound, we have identified three advantages of using mobile apps for your business: speed, volume of information, and advertising.

Let’s face it, we live in a not-so-patient society. We know what we want and we want it now. Most of us can’t count the times we have sat waiting for our computers to take over one minute to boot up and have found our patience tested. Mobile Apps take the “wait” out of mobile. Since most, if not all, of the information is stored within the application, there’s no need to wait on loading information over a slow 3G connection. Plus, what little information needs to be updated can be done in the background, allowing you to access other information while you wait on the app to load. In fact, mobile apps are becoming so functional and popular among consumers, a Forrester Research report (FORR) predicted that by 2015, nearly half of all corporate-issued devices will be mobile!

Here in the US, we’re tied down by our internet speeds. While technologies for “4G” networks are growing, we’re still years behind other countries like Japan. For now, it’s just not feasible to store all your information on the internet. Mobile Apps, however, are great for storing larger amounts of information, such as videos and catalogues. And since the information is stored within the app, the user’s experience will be greatly enhanced.

It is estimated that more people use mobile devices to access the internet today than those who use a traditional desktop computer. As this trend continues and the user base for mobile devices multiplies, manufacturers of mobile phones and communication devices have worked tirelessly to advance the technical and functional features and flexibility of their products and services. The potential market for proprietary and third party applications is limitless. Users leverage these portable devices to keep track of schedules, organize events, send and receive email and text messages, take, share and store photos, play games, stream video and audio, read books and publications, access and leverage enterprise applications, and store and collaborate on content and data. Companies like Microsoft (Windows mobile platform), Google (Android), Apple (iPad and iPhone), Nokia (Symbian), Samsung (Bada) and Research in Motion or RIM (BlackBerry®) produce and update hardware devices, platforms and thousands of mobile applications on an ongoing basis.

3 Ways Mobile Apps Can Help Grow Your Business

1. Distraction Free Experience: Lighting fast, butter smooth operation guaranteed – people hate to wait; No ads from competitors targeting your market niche- keeping customers focused on your company;

2. Help Customers Make Spontaneous Decisions: Essentially when your customers are near your business you can target them with messages to influence their buying behavior with Push Notifications, QR code scanning and geo location offers.

3. Offline Functionality & Visibility : Mobile Apps always work, mobile website need to be connected to the internet…Sure Apps are better when you can deliver dynamic content too but if your customers are not online they can still experience what you have to offer; Mobile Apps are always easily accessible and visible from your mobile device’s home page – no typing long, web addresses or special URLs to get the right content.

As social media is exploding, the networking activities do not end when you leave your computer. Thus you can update it through your mobile phone now. Various social media applications like eBuddy, tweetie, Qype, Flickr, Foursquare, Facebook, Gowalla, Yelp, You Tube and many others are available for all the smart phones like android, windows 7, blackberry and all other Apple devices. They make it easy to stay connected and share information with friends and business associates within minutes.

Desktop versions can be done on mobiles: you need not waste time in sitting in front of the desktop to access a particular application, all you have to do is download the same one to your mobile and access it in seconds.

Anytime and anywhere: you need not search for internet access, your mobile phone allows you to access it at any time and any where.

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