Did you know? 64% of people register for the webinar the week of the live event.
This is the first and most obvious place. Prepare a special landing page or a box on your home page. With ClickMeeting, you can also embed your meeting room on your website, complete with logo, graphics, and links.
If you have a subscriber list, you can invite them with the help of email marketing.
Set up a series of emails using an autoresponder and remember to send the last one on the day of the webinar – just as a reminder, so that people get a gentle nudge or a last-minute chance to sign up.
Tip: It’s always a good idea to have a sign up form on your website to add subscribers and collect leads – especially if you’re running a series of webinars.
Tip: Just be sure to target your messages – gather relevant information and then send out your invites to those people who should be interested in the subject.
If you run a blog, this will come naturally. Write posts informing readers about the webinar – and give some info on what they can expect. Remember to make this as attractive as possible – it’s your space (no character constraints), so use it wisely.
Link to the blog from your website, and share the link to the post on Facebook and Twitter (don’t underestimate the importance of great copy here. Use catchy – and relevant – text that will appeal to people the moment they see it).
Visit webinar listing sites. Some of them, like WebinarHero, tweet links to webinars they’ve listed, so this gives you even more exposure.