A wedding gown is a dress worn by a bride in her marriage ceremony. Dress Colors, styles and ceremonial importance of bridal dresses may depend on the customs and culture of the region. Many wedding dresses in some regions of the world like China, India, Pakistan and Vietnam are worn mostly in red color. The traditional color of Love, Welcome, Beauty and good luck and auspiciousness. Nowadays, many women opt to wear different colors instead of the typical red color.