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Why Wear a Colored Wedding Dress? by alexey ,  Sep 5, 2013

Married in White, you have chosen right, 
Married in Blue, your love will always be true, 
Married in Pearl, you will live in a whirl, 
Married in Brown, you will live in town, 
Married in Red, you will wish yourself dead, 
Married in Yellow, ashamed of your fellow, 
Married in Green, ashamed to be seen, 
Married in Pink, your spirit will sink, 
Married in Grey, you will go far away, 
Married in Black, you will wish yourself back.


Reasons to Wear a Colored Wedding Dress

White isn't a color that works for everyone, yet for some reason, most brides feel obligated to don a white, ivory, or champagne gown. If you look like Casper's long lost twin when you try on traditional wedding dresses, a colored wedding dress might be a great alternative. Colored wedding dresses are also instant classics in non-traditional venues, like art galleries and museums, where the dress will stand out as part of a vivid color palette. For example, a red gown can be stunning in the midst of a black and white reception. Colored wedding dresses can sometimes be cheaper than their traditional counterparts, given that there is less of a demand. Finally, if you want to make a statement, a colored wedding dress will do all the work for you.

Reasons to Avoid Wearing a Colored Wedding Dress

The biggest reason to go traditional when choosing a wedding dress is that you'll successfully avoid all of the gossip and commentary that will start the second you don something other than a pearly white dress. If you don't have a strong backbone, save the colored wedding dress for your reception and call it a day. You should also stick with white if your parents are paying for your dress and have certain expectations for how you will look in family pictures.

You should also avoid colored wedding dresses if you're worried that you'll look out of place at your own event. At the end of the day, the only way you'll know if a colored wedding dress is right for you is by trying a few on. Once you compare your look in both traditional and non-traditional looks, you'll know which one feels right for you.

Colored Wedding Dress Tips

If you're going to go with color, lay off the bling. A colored wedding dress is accessory enough, and you'll end up looking like a tawdry street girl if you add too many baubles. Keep your hair in check and resist the urge to bump it up to Dallas-era proportions. Avoid dresses that are too tight or too bright- both will make people question your decision to tie the knot anywhere other than Vegas. Most colors are fair game, but think long and hard before you decide to wear a black wedding dress. Case in point? Sarah Jessica Parker, who donned a black number for her marriage to Matthew Broderick and promptly regretted it when she viewed the pictures post-nuptials. When in doubt, consider this: you're not going to a wake, you're getting married.
Historically, the white wedding dress has been used since the Victorian period in history to symbolize the bride's chastity when marrying. Over the centuries, the use of the white wedding dress continued in popularity, but for the most part, lost much of its symbolic meaning.

Today, brides are frequently choosing to marry in more non-traditional style weddings, rather than the more 'traditional', religious based church weddings. Because of this, wedding attire by both bride and groom has become less traditional as well.

Wedding dress colors can often be seasonal, with pastel colors and lightly tinted dresses working great for spring; bolder but light colors, such as yellows and greens, are great for summertime wedding dresses; and dark, richer colors, such as royal purple or blues, are excellent choices for wintertime wedding dress colors.

Not everyone looks good in white, and not everyone cares to follow tradition. A wedding dress should fit the body style, build, coloring of the bride while matching any color themes for the wedding itself, but most importantly, a wedding dress should match the personality of the bride too!

A red wedding dress or a red and white wedding dress might be the perfect choice for a Valentine's Day wedding. A royal blue with silver and gold could be perfect for an evening wedding in the winter or around the holidays. For an outdoor garden wedding, light florals or pastel colors might be a perfect complement to the surroundings.
If, however, the bride doesn't want to stray too far from the traditional white gown but still craves color, one option for adding color to a wedding dress is to choose a traditional white wedding gown but accent the gown with colorful sashes or embroidered inlay that is colored. Shawls, wraps, colored veils, colored gloves and colorful shoes can all add color to the traditional white dress, without breaking from the traditional white completely.

Today, most brides believe that their white wedding dress is symbolic of purity. In reality, blue is traditionally the color of purity, and white wedding gowns are essentially a fad that never ended. In 1840, Queen Victoria walked down the aisle wearing a white gown with orange flowers, and the trend has been in full-effect ever since. Before that, women were often wed in their best gown, regardless of color. It was also common for the bridesmaids and bride to all wear the same dress to form a symbolic alliance against any evil spirits that may wish harm on the newlyweds.

More and more brides are tossing old wedding traditions aside, including the tradition of wearing a white wedding gown. Some women do not like the way they look in white or ivory, or perhaps are just looking for a way to stand out from other brides on their big day. Choosing a wedding gown that isn’t white opens up a new world of options, and can be very fun and flattering. A colored bridal gown is a great option for a casual, whimsical-themed, or second wedding, but can fit into almost any wedding celebration.

When choosing a bridal gown that isn’t white, there are a great many options. Perusing prom dresses is a great way to get started. Champagne is a gorgeous color that looks great on most skin tones, and works well with floor-length gowns and more formal weddings. Baby pink and light yellow are beautiful for summer, and look adorable in a tea-length, 1960′s style. Choosing a pastel color will give the same effect as a white dress, but with an exciting pop of color. Other brides may opt for deep, jewel tones, or even jet black. This is a dramatic statement that is simply lovely for evening and winter weddings. Wearing a traditional white dress with brightly-colored accent pieces, such as a waist sash, is a good option for women who want just want a small burst of color.

Just How Popular Are Colored Wedding Dresses?

Little girls don’t grow up fantasizing about getting married in dresses that aren’t white. But designers sure want them to, judging by the latest round of bridal fashion shows that recently concluded in New York and boasted more colored wedding dresses than ever. Non-white bridal gowns have been shown on the runways every season for years, but it’s always hard to tell if these dresses actually have any traction in the market or if they’re just a wedding dress designer's way of evading having to show another white dress. (I've always wondered if all the bridal industry's names for white — eggshell, ivory, cream, silk white — were merely a reaction to white fatigue.)

Vera Wang, arguably the most influential and popular bridal designer in this country, didn’t show any white dresses at all in her spring 2012 show, but the opposite: black. The gowns that weren’t black were nude. It almost felt like a gag reflex, not only to wedding culture but to all the stark white runway looks that have been forced on us for two springs in a row now.
David’s Bridal’s fashion director Catalina Maddox is among the most optimistic about the growth in popularity of colored wedding gowns, having just introduced them a year ago. "Within a year we have gone from zero percent of sales being non-white or non-ivory to probably 10 percent. That is revolutionary," Maddox says.
Bridal designer Romona Keveza, who has been showing color on her runways for the past eight years, says that blush pink has become such a popular shade that about one in five of all her wedding dress sales are non-white. And wedding dress mecca Kleinfeld’s, which reality television junkies might know best from TLC’s Say Yes to the Dress and its plus-size spinoff Big Bliss, also stocks more colored dresses than usual, but not in any great quantity. "Say we buy 15 dresses from a collection, or 12 dresses from a collection, maybe two of them will be in color," says store co-owner Mara Urshel (the new runway styles won't hit stores until January). "It’s not a major commitment, otherwise we’d go in the eveningwear business. But there are girls who want to be different."

Reasons to Wear a Colored Wedding Dress

Here are some good reasons for choosing wedding dresses with color:

  • Brides with a very pale complexion may not want to look even paler by wearing white.
  • Full figured ladies may look and feel far more comfortable in a colored bridal gown which flatters their curves and hides any lumps and bumps.
  • Traditional white may not be appropriate for a second or third marriage.
  • A colored dress will almost certainly cost less than traditional white or ivory, after all you can shop in almost any fashion store.
  • Bold modern brides want to make a statement on their wedding day and wearing a color certainly stands out, especially if choosing a black wedding dress. Plus why not wear your favorite color on such a special day, even if it does shock most of the guests?

Practical Reasons to Choose Colored Wedding Dresses

Let’s not forget some practical reasons for breaking with tradition:

  • Stains don’t show up as much on a colored bridal gown.
  • Cost savings can be made on accessories as well as the dress from shoes to jewelry in the chosen wedding color theme.
  • Get better value from a colored dress by wearing it to a party afterwards rather than having to sell it on eBay!

Wear a Colored Wedding Gown

Don’t feel uncomfortable about breaking with tradition by choosing to wear a colored wedding dress. Go for a subtle approach with trims and accessories like a colorful sash or be bold and opt for full color like pink, blue, red or even black. Then have fun color-matching clothes for the groom and attendants for a wedding day to truly remember.

Q: I want my wedding dress to be a color other than white. My mother, a traditionalist, is having a fit about this. She's footing the bill, so how can I make her understand that times have changed?

A: Start by arming yourself with the facts. Tell your mom that colorful dresses are a sizzling hot trend in bridalware. In addition to being quite fashionable, colorful dresses can also be very meaningful. Yes, white represents purity, but so does blue. All the other colors of the rainbow have their own significance, too. For example, purple symbolizes spirituality and yellow represents joy and happiness.

You may even be drawn to a color because it makes you feel great, or it has something special to do with your relationship with your fiancé (it's the color of the shirt you wore when you first met, or the precise shade of pink of the first roses he sent you). After you explain your desire for color, offer to take your mom out dress shopping with you. She may need to see for herself just how beautiful colorful wedding dresses are. When you find the right one for you, she's sure to be wowed by how radiant you look in it.


Pale yellow dresses are common for brides who don't want to wear white. They can be an ideal option if you want a color that won't make your skin look washed out. Yellow wedding dresses can be ideal if you are planning a summer wedding and plan to incorporate shades like orange and pink into your color scheme.


Red and white is a very popular wedding color scheme. Although red wedding dresses can be a bit dramatic for some brides, they can be absolutely beautiful for women who want a dress that is obviously not white. Pair it with a bouquet of white and red roses for a stunning look. Red wedding gowns can be ideal for the fall season, as well as winter and Christmas themed weddings.


Brides are very feminine. What color is more feminine than pink? Gwen Stefani wore a stunning pink wedding gown, while Reese Witherspoon wore one for her own 2011 wedding, as well as at her fictional wedding as character Elle Woods. A very subtle shade of pink will have your guests wondering if you're really wearing pink or if it's just the lighting. Pink wedding gowns can be ideal for spring or summer weddings, as well as fairytale themed weddings.


Something old, something new, something borrowed, something … blue? A blue wedding dress easily fits the bill. A blue wedding dress can look beautiful, especially if you are planning a waterside or beach-themed wedding. It will make you look just like Cinderella. Light blue wedding gowns are ideal for a subtle look, while a cobalt blue dress can be a daring option.


Black wedding dresses aren't necessarily for everyone, but they can be a beautiful choice if you want a Gothic-themed wedding or a black and white color scheme. A black and white damask wedding cake, black and white bridesmaid dresses, and a white bouquet can be great finishing touches. While your guests are sure to be shocked at this wedding gown color, it can be suitable for brides who want a very unique look.