When a person adds the sum total of their experience, there is a very good chance that he or she is an expert in something. If there is a market for that knowledge a career as a consultant is very possible. The fact is, opening a consulting business is often simpler than many other forms of a small business start up. The hardest part of succeeding in the consultant careers arena is initially establishing credibility within a chosen field.
Traditionally you may have attended local networking meetings in your area. If you have only a local marketing, that's ideal. But in today's market many consultants have found that networking outside of their area gives a great boost to their bottom line.
Be visible in online discussion groups in your area of expertise, as well as on professionally-oriented social media sites such as LinkedIn. Add your comments to blog posts and articles in your area of expertise, with links leading back to your site.
Referrals from satisfied clients will always be the most powerful method for establishing credibility. You’re Golden if a satisfied client refers you to a qualified prospect.
As a consultant, you may find yourself jumping from project to project and client to client in a given year. Each change brings new team dynamics and, typically, a need for you to establish yourself as a credible and trusted advisor for your clients. Whether you’ve been in the game for years or just found yourself on your first client engagement, here are some of the 14 easy ways to build credibility with clients fast.