Nowadays, customers have access to any information, any time and at any place they stay. Most of the people in the world are able to access this information via computers, tablets or mobile phones. What every business people should remember is that everyone can influence the image of their companies via - social media and by internet means only therefore digital marketing matters a lot in business field. For any business to succeed in today’s world, it is important to have a strong digital footprint. Therefore, when a business is defining its marketing plan, it must integrate a solid digital strategy.